London-based graphic designer operating at the intersection of minimalism and elegance. Let's create something thoughtful, considered and aesthetically pleasing.

 

Branding | Infographics | UX/UI

 
 

a slightly different spin on your communal rituals

 
 
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Branding

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
— Charles Eames
 

Experience from research to execution

  • Logo Design 

  • Color Palette 

  • Brand Guidelines 

  • Tone of voice

  • Website 

  • Positioning 

  • Campaign 

  • Research

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stand out from a content
overloaded world

 
 
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Infographics

The details are not the details.
They make the design.
— Charles Eames

Leading design direction on projects commissioned by world biggest brand

  • Corporate brochure

  • Presentation materials

  • Journey mapping

  • Segmentation illustration

  • Animated content

  • Concept stimulates

  • Ad-cept

  • Microsite

Worked with BT, EE, Shell, Tesco, Boots, Bupa, Disney, Avon, Aldo, Auto Trader, Betfair, Camelot, P&O, Mail, Dobbies, Fitbit, Givaudan, VUE, John Lewis, Lego, Lenscrafters, NBC, News UK, Oakley, Prudential, Ray Ban, TSB, Sony, TKmaxx, UKTV, Viacom, Wilkinson Sword...

 
 

improving longevity
of your investment

 
 
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UX/UI

Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
— Tom Peters

Refine insurance broker system
Concept prototyping for top university
Advert placement for travel agent
Fashion forward mobile app for a startup
Improve payment experience for mobile dealer

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The living moment is everything
— David Herbert Lawrence
 
 

Resume

More than 10 years of experience with graphic design.
I am also a father, food enthusiast, five-a-side player, cinema goer, exhibition lover and appreciate all things smart.

Experience

Head of Design
Basis

Senior Designer
Dermalogica
 

Lead Designer
Merkle Comet

Brand Designer
Portland Communications

Graphic Designer
D237

Graphic Designer
Design Against Crime

 

Education

Information Design
London College of Communication (LCC)
University of the Arts london

 

Volunteer Experience

Student Designer
Young Design Programme
The Sorrell Foundation

Graphic Designer
Guild of Human Resource Professionals

 

Languages

English
Cantonese
Mandarin

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Get in touch

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